Pay-Per-Click (PPC) Advertising Services

We demonstrate incredible results for our partners

In today’s digital marketing toolbox, Pay Per Click (PPC) can be compared to a crowbar, opening up new areas where your inbound marketing content can be seen. PPC ads drive targeted traffic to your website and provide a constant flow of new leads.

Our in-house PPC management experts have a thorough understanding of ad strategies and budget planning. We have years of experience running profitable paid marketing strategies for our clients, including paid search in Google Ads and paid social campaigns.

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The PPC process

Using the right balance of technology, creativity and data-driven insights, we build high-performing ad campaigns that help you get found in search engines and provide an excellent return on investment.

At Breckenridge, our PPC expertise is fully integrated with other departments to achieve impactful outcomes. Our PPC, SEO and design teams all collaborate to develop best in class advertising copy and creative that will resonate with your target audience.

We perform an initial audit of your existing campaigns and accounts or, if you’re new to PPC, we start with setting up your accounts

We recommend strategic actions to improve the performance of your PPC campaigns, or outline a new strategy if you don’t have an existing campaign.

We implement campaigns with a focus on quick wins, using techniques such as negative keywords and highly targeted landing pages to get your ads delivering results quickly.

Over the longer term, we analyse the data we collect and apply these insights to get better audience engagement and enhance Conversion Rate Optimisation (CRO).

Want to learn PPC tips and tricks?

New to PPC? View our frequently asked questions page to learn the basics of pay-per-click advertising, how it works and how to get started

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What we’ve done for our clients

95% Increase in Conversions

B2B Waste Management

Continuous refinements to a west-country based waste management company resulted in a 95% increase in conversions YoY, alongside a 75% increase in conversion rate.

18% Conversion Rate

Southampton Cruise Parking

Our highly targeted PPC strategy for a cruise parking company in Southampton resulted in a CPA of only £0.68 across 9,000 conversions.